Week 14- Online Marketing Strategy

Which tools from the semester you would implement in your online marketing strategy? Plot out a rough draft plan of the next month of content across the sites you’ve chosen,

My goal is to keep implementing Facebook, Instagram and Twitter in my online marketing strategy throughout the next six months; however, try to be more consistent to gain more of a following and to get our name out.  Because we are a small company and I am the only person representing Native Wine Rocks in Southern California my time is a bit limited in contributing to social media.  With that said, I will focus most of my efforts for the first month on Facebook and utilize the tool to set the timed posts throughout the weeks.  On some of the posts I will link to Instagram and Twitter to keep them consistent.

Over the next month I will implement a contest and an ad to gain likes.  Because Native Wine Rocks only has representatives in San Diego, Portland and Las Vegas I will target my reach to those territories for the contest, as this will save in shipping costs.

12/8/14- 12/20/14- Facebook Contest

Like us on Facebook to receive a FREE one of a kind Native Wine Rock just in time for Christmas!  Share us on Facebook and your changes double.  Two week only!

-         For this ad I would set a daily amount of $15.00 which would estimate $204.81 and generate an estimate of 13-52 likes per day. 

12/21/14- Facebook Post

Thank you to all how participated in the Native Wine Rock contest.  Winner will be announced very soon.  Check us out at www.nativewinerocks.com to see our variety of new creations. 

12/22/14- Facebook Post

Congratulations to (winner’s name) on winning a one of a kind Native Wine Rock.

12/23/14- Facebook, Post – I will link this to Instagram and Twitter too

Let us know what your favorite wine rock is this season. 

12/24/14- Facebook Post– I will link this to Instagram and Twitter too

Curl up by the fire with you favorite wine and share with a loved one.  You can use a wine rock for your eggnog!

12/25/14- Facebook Post– I will link this to Instagram and Twitter too

Merry Christmas!  Wine, Dine and Feel Fine! 

12/26/14- Facebook Post- – I will link this to Instagram and Twitter too

The New Year is approaching.  New Year, New You, New Home Décor!  Check out our new towel racks and kitchen accessories at www.nativewinerocks.com 

12/27/14- 12/8/14- Facebook Ad

Fan appreciation day!  Like us on Facebook to receive 20% off one of our accessories.

-           For this ad I would set a maximum of 15.00 a day which would cost me about 159.02.

12/31/14 – Facebook Post – I will link this to Instagram and Twitter too

Have a Safe NYE!!  Tell us your NYE plans.

1/1/14- Facebook Post – I will link this to Instagram and Twitter too

Happy New Year!  Tell us what your favorite part was of last night…

1/8/15- Facebook Post

Throwback Thursday!  Here I would post a picture of our designer designing our first wine rock. 

My goal in doing the contest and ad is to gain more followers and create traffic to our website.  Our website features pictures of all our work and also an area to purchase items.  I feel the time it would take me to do this would be between 10-15 hours out of the month.  In between these posts I would like to comment on people’s pages, as well as, thanking them for liking Native Wine Rocks. I would also take the time to like wineries in each of these territories and comment on their pages in hopes to be liked by them as well.  I have also incorporated that into my timing.