Four additional online marketing tools that I
believe could be important for the growth of my business is Yelp, Google +,
Linkedin, and Coupon Marketing like Groupon or Living Social.
I have
heard many good things about Google + so I should give it a try. It would be nice to incorporate to reach out to a greater community.
I have used Yelp to read reviews about a business. This is a great tool to see how the customers perceive the business, along with their experience with
it. This could be easily integrated for our business and reach out to
past customers to ask them to please Yelp us to get started.
Linkedin
would also be easy to get started on, as I already have one for my personal use
and could easily connect with my contacts through my business page. It
would also be beneficial to connect with local businesses.
As for coupon
marketing, I always felt it as a way of cheapening your services; however, I am
now changing my tune on that one. I am always looking on Groupon and
Living Social to see what deals there are. Even though I may not purchase
every deal, it gives you insight on what businesses are in your area, what they
offer and often times it’s a new business I haven’t heard of. It’s a great way of getting our name out there. Plus giving the customer to try your product
or service at a discounted rate, which will ideally turns into a loyal customer
base.
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